2min chapter

How I Built This with Guy Raz cover image

Zappos: Tony Hsieh (2017)

How I Built This with Guy Raz

CHAPTER

How to Start a Web-Based Ad Sales Company

At the time, advertising online was very rare. If you went to a website and it hadn't advertised on it, it was actually kind of a badge of honor because only the really big websites like Yahoo would have advertising customers. "We literally just contacted 100 random websites that we thought were interesting," Zappos co-founder says.

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