Is There a Way to Control Your Product?

Haley martinus is the director of operations at rinskid. They make portable, pressureize showers for outdoor enthusiasts. We said earlier that you were involved with changing the business strategy from physical retail to almost exclusively e commerce. What was the thereasoning behind this change? I was looking at our financials, which that's part of the proactive right? And i was just looking at our profit a getting kind of dwindled through the retail model.