Turbo Tax - The First Disruptor in the Tax Business

When i was in turbo tax ind two thousand and four, we had a disruptive competitor who decided to come in and make the tax soft weare free. And that was when we faced our first real disrupter in the tax business. We could either continue to monotize our soft ware and slowly give away share, or we could meet them head on,. which we chose to do.