
S06.EP10 - Problem Framing: Rewire How You Think, Create, and Lead with Rory Sutherland
JUST Branding
00:00
Navigating the Challenges of Mainstreaming New Technologies
This chapter explores the hurdles of achieving widespread acceptance for innovative technologies, highlighting how early adopters can influence public perception. The dialogue delves into strategies for normalizing new products and ensuring broader societal integration.
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