The charge with payment ays it's a real layer cake thes. There's lots of things ut where you could choose to and be a provider to another organization, either a little higher up or a little further down this layer cake. So if you think about apple, for example, in terms of thedigital wallet offering, that became a very natural component of people's lives. And so like their acquisition of moby wave that two years ago, they're now actually looking to replace the ata, the pos terminal itself.
Growing preference for digital payments over cash is changing the nature of how people interact with money, with significant implications for businesses. Digital payments are helping new businesses reach consumers in new ways and established businesses to expand and diversify their client bases. How should companies adapt their products, services and payments infrastructure to remove the pain of payment?