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369 Find Your Yellow Tux by Jesse Cole

The Marketing Book Podcast

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The Long Game

Playing the short game usually hurts in the long run. Short game is generally profit focused or u focused. Most companies, they are saying, oh, if we do this, we can make more money. But that's not how you create fans. We eliminated sponsorship from our stadium and literally no ads at our entire stame. Threw weigh, hundreds of thousands of dollars two weeks before the pan started,. Not a good short term game. In fact, a terrible business model. However, now our merchandise and our ticket waigh list is over 12 thousand, and we're building fans. And so i challenge people, have the question. Have the conversation, not, how can we bring

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