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397. Greatest Hits - The High Achiever's Guide to Happiness, Confidence, and Success with Dan Sullivan

The ONE Thing

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The Importance of Knowledge in Life Insurance

He created a way for people to get second opinions on life insurance cases. He would bring in doctors who were better than the ones that got rejected by insurers. His fees were equal to 20% of the agents fees, which were zero before he came into the case. The idea was born out of his dissatisfaction with doing 90% of what other people could do more efficiently and effectively.

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