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6min chapter
258. Unlocking Attribution with TikTok and AppsFlyer
Deconstructor of Fun
Rethinking Advertising Metrics: The Power of Views
This chapter explores the significance of views as a vital metric in advertising measurement, advocating for their reintegration into strategies traditionally dominated by click-based success. Additionally, it highlights TikTok's unique advantages in creating engaging content that enhances brand awareness and consumer loyalty.
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