How to Reduce the Gap Between Brand, Customer and Employee Experiences

Most firms have either started, or will continue to pledge or ambitions for the planet and claim they are green. But most consumers are distrustful. And so you've got to reduce the gap between what the brand is saying externally and who customers perceive the brand. So it's about reducing this gap between brand, customer and employee experiences. We don't do so hot in terms of being green consumers compared to certain areas of europe. European consumers tend to be more advanced, but there is subtile differences.