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#6 Tim Doyle can convince you to click, buy and vote
Straight Talk with Mark Bouris
How to Market to Your Target Audience on Facebook
Facebook's off the shelf tools are extremely powerful for reaching people. With small amounts of money, you can make significant impact. What they were using was a lot more like promoted content that was skewing in a certain direction. Not fake news, just manipulation of the newsfeed and super simple.
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