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Gennifer Weisenfeld, "The Fine Art of Persuasion: Corporate Advertising Design, Nation, and Empire in Modern Japan" (Duke UP, 2025)

New Books in East Asian Studies

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Wartime Branding and Post-War Identity in Japan

This chapter examines the branding strategies of Japanese companies during wartime, illustrating how they navigated material scarcity to maintain market presence. It also explores the evolution of corporate advertising and design from the wartime period through the 1964 Olympics, emphasizing the lasting impact of these strategies on Japan's post-war identity.

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