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The Best Of After Hours - TikTok & Sports
After Hours
The New Era of Endorsements in College Sports
This chapter examines the transformative impact of the NCAA's 2021 rule change on college sports, particularly regarding amateur athletes' financial opportunities through endorsements. It addresses the shift in funding dynamics and the growing partnership between athletes and major brands under the new name, image, and likeness (NIL) regulations.
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Discover
highlights
Listen to the best highlights from the podcasts you love and dive into the full episode