2min chapter

After Hours cover image

The Best Of After Hours - TikTok & Sports

After Hours

CHAPTER

The New Era of Endorsements in College Sports

This chapter examines the transformative impact of the NCAA's 2021 rule change on college sports, particularly regarding amateur athletes' financial opportunities through endorsements. It addresses the shift in funding dynamics and the growing partnership between athletes and major brands under the new name, image, and likeness (NIL) regulations.

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