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Pivot, and Pivot Again: Grassroots Scaling with Neetu Godara – May 25, 2021

Startup Canada Podcast

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Social Lit Has Had a Lot of Leverage Marketing Real Estate

The first year we ever a, put it out there. And i was so focused on the can that we shipped it out in white trays. But then when i got to the store, i realized, oh, every other brand in this store has a beautiful looking traye. That's a leverages marketing real estate. And we just didn't design one. And i didn't even realize, to be honest, until i saw our product on the shelves. So once you get bogged downand saying, i think th the label should be white and black, and i think you should have a splash of yellow, then it sounds like that's where you have to start turning off

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