#517: Where to Find The Right Audiences for Your Brand Stories With Rand Fishkin
Business of Story
00:00
Navigating Data Scarcity in Digital Marketing
This chapter explores the declining accessibility of audience insights in digital marketing, exacerbated by social media platform restrictions post-Cambridge Analytica. It addresses the challenges brands face in effectively targeting audiences and critiques the monopolistic practices of major tech companies like Google and Facebook. Additionally, the discussion highlights the shift towards alternative marketing strategies and the potential impact of AI tools on consumer behavior.
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