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The Hook Model Is a Diagnostic Tool
Nathan: I like 85% margins and box subscriptions have much, much, much lower margins typically because you have to ship. My problem with this part of the model near is if Amazon did that to me, I don't want to do the work of like sending it back. Nathan: The second question you asked about was about the need for predictability. If you want your spaghetti and meatballs every time, what happens eventually? So I think there's, it's not necessarily a bad business. It's a very risky business.