3min chapter

The Fold cover image

What the hell happened to traffic? + Stuff's pivots and RNZ's regrets

The Fold

CHAPTER

The Enduring Relevance of Homepages in the Age of AI

This chapter explores the decline of the homepage's importance for publishers in the face of generative AI advancements. It underscores the ongoing relevance of the homepage for audiences and highlights the frustrations of publishers regarding the opaque changes in content delivery on platforms like Facebook.

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