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Why Software is the Key to IoT Hardware Success | Geisel Software’s Brian Geisel | Internet of Things Podcast

IoT For All Podcast

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IOT Device to Make Donuts

When you're talking with a potential company that maybe isn't as close to the technology as maybe others are or understanding of the technologies what does that challenge look like when you're on the communication front with customers. How do you kind of navigate that? One of the aspects is I think as you're doing this for me it's an analog to to me building this company so I built this company because I was really good at writing software and soI built this software company now we're about 50 people no one cares if I'm good at writingsoftware I have to be really good at running a company, he says. "You might make donuts better than anyone else now because you have this

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