Peter Saville on Capturing “Nowness” Through Design
Time Sensitive
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'Zeitgeist'
Zeitgeist is not a term that i'd grown up with in any sense and. In a book somewhere one day when i was quite young let's say twenty years of age i saw this word this German word zeitgeist. And i was just like cool it was a great sounding term and what does it mean and it was like Spirit of the times. I was so kind of moved excited pleased reassured to find that there was a term for what mattered to me. All the way through that time late seventies eight is. Across the kind of analog digital divide into the nineties. Cross pollination that's happened between all the disciplines and i was tracking it until round about the millennium
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