Can Retail Media Network Help Me Build Brand Equity?

For agencies, boy, there's a lot of upskilling needed, and you really have to integrate a commercial competencies into that mix. This is something I often hear from CPGs as you kind of make your way over to the brand team where the dollars are and the media team. Can this retail media network help me build brand equity? That's the question I hear so often, but I haven't seen a lot of data on that. The upper funnel bits are going to continue to be important.

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