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Expedia’s shift from travel to the traveler

On Strategy Showcase

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Anomaly, Where Did the Relationship Begin?

Isaiah: When did the relationship start and was it a pitch? No, I think, and Marshall, you can kind of throw in on this, but I think it was 2021. One of the biggest problems we had was that Expedia was well known in most of our key markets. We were really looking for a partner to come in and help us think through what our point of view was going to be.

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