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8 Ways to Dramatically Increase Profits From Direct Mail (1 of 2)
Dan Kennedy's Magnetic Marketing Podcast
Direct Marketing Success
The purpose of the initial sale is to actually get a customer. You also want to look at is, what is the customer value of work to you in order to get em? In many cases, om people break even and or go negative. And so if you're going to violate any of those three tenets, you know that you are not followinga sort of time tested, proven overwhelming, overwhelmingly supported formula for its success.
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