18min chapter

I Love Neuro cover image

220: Building A Biz Model Mix Of Online And In-Person With Katie Nathan, PT, DPT, NCS

I Love Neuro

CHAPTER

Managing Business Operations and Growing Online Membership Programs

The chapter delves into the challenges of managing a business while taking time off, emphasizing upfront communication and planning, the use of virtual assistants, and having support systems in place. It also details the speaker's online membership program, Movement Matters membership (MMM), which includes live group exercise classes, a video library, educational meetings, self-assessment tools, and a private community for members. Additionally, it discusses a physical therapist's journey in expanding their business model through online and in-person exercise classes, addressing the transition to online memberships due to COVID-19, retention strategies, and the tailored services provided for individuals with Parkinson's.

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