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KAYAK: Paul English
How I Built This with Guy Raz
What's the Best Name for a Travel Web Site?
We hired a top brand agency in new york city named f olans. They came up with a list of about a hundred names, and we narrowed it down to five. The reason i liked kayak was i liked the letter k. It's a very valuable letter in branding. Number four was rice because isubiquitous, global and simple. Cause who doesn't like cake? I like cake, but not for my travel. You don't get stung in that hive, cause n your whole vacation's ruined. Not a bad name, like a hive where ynt get the tickets and get all your stuff. Ah ye. Y.
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