How to Like Lodge Someone in the Memory of the Listener

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Like in a normal magazine story, you just like quote someone. You try to find ways to lodge them in the memory of the listener. The people who aream in at this, who have done lots of the best narrative audio,. Like o'brian reed, or dan tabursky and zoe chase. They know it seems like instinctively now, probably how to do this. Because over eight episodes, youre just like, who's that person again? So when it happens naturally, you think, i can remember the names, and they can't look back.

Evan Ratliff, a co-host of the Longform Podcast, is host of the new podcast Persona: The French Deception.

“One of these big scams is like a story. And in the story, what they're doing is they're manipulating you to be a participant in the story, and they're getting you so hooked that you will not just do anything they say, but you will invest yourself in bringing the story to its conclusion. And like, isn't that what you're doing if you're trying to get someone to listen to eight episodes, spend that much of their life listening to your voice? … The idea that every story has this person pulling the strings... I like revisiting that in everything that I do."

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