Inside Google Ads with Jyll Saskin Gales cover image

Should you use Maximize Conversions bidding?

Inside Google Ads with Jyll Saskin Gales

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Benefits of Maximize Conversions Bidding in Google Ads

Exploring the benefits and strategies of the maximize conversions bidding strategy in Google Ads, emphasizing the importance of historical conversion data, target ROAS setting, and budget allocation for effective implementation. The chapter also delves into Google's bidding AI capabilities and its role in decision-making based on auction signals.

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