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5min chapter
How design thinking drives innovation
The Committed Innovator
How to Scale Design Into an Innovation Flywheel
Mauro Nozzari: Many companies have tried to put human center design back in the middle of innovation and worth taking off. In PepsiCo, he went through five different phases to build this new culture that could be applied to all parts of an organization. "If you can scale that competency through a large enterprise, then the hope will be the innovation flywheel should be even more successful"
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