Asheem Chandna | Want to Win? Create the Right Early GTM Strategy
Greymatter
00:00
Go to Market Strategy - The Importance of Product Growth
A go to market strategy must focus on managing renewals and expanding accounts. No software ceo can afford to ignore how product growth is transforming sales. The company that has successfully forecast and achieved a year over year doubling or tripling of sales is already behind the curve if they have not put in place a go to market to exceed sales growth next year.
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