Ecommerce Playbook: Numbers, Struggles & Growth cover image

Breaking Down Bambu Earth’s Growth Quotient

Ecommerce Playbook: Numbers, Struggles & Growth

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The Negative Impacts of Facebook on Organic Traffic Scores

The 35% organic traffic score, well, it's a long term liability. We've been able to paper that over for a long time because we're good at Facebook. And that's actually taken us maybe turned us away from investing in organic growing organic sources. What we should have done is run the business more like Bamboo Earth and keep our opx lean.

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