The One True North Polaris Star

Business is solving problems who has problems humans and then typically we're solving problems for human participants within a wider group which we call a niche so just come back to those first principles. Stay lean and frugal and if you buy things you don't need soon you will have to sell things that you do need. It's not a game of who's got the most books it's not agame of like who's been on Oprah the most none of these things are real. The only thing that matters is solving the problem for your customer better than anybody else so just focus on that"