3min chapter

Founders cover image

#116 Sam Bronfman (Seagram's and the Bronfman family dynasty)

Founders

CHAPTER

The Problem of the Export Houses

The Brompton family, Brompton brothers, they keep saying this over and over again. They deferred to him. And if he's going to own all of the business, he'll buy out the rest of his families. So then Sam has to set up on like these islands that are off the coast of Canada, but under French jurisdiction. He wanted to be a generational inflection point. That's exactly what he did. I mean, who do you think his customers are? They're rum runners or drug smugglers.

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