Building Digital Royalty: Business Model and Scaling

Episode 158: Amy Jo Martin - How To Build Engagement, Trust, & Serotonin

Amy Jo Martin, author of New York Times best-seller Renegades Write the Rules, founded Digital Royalty in 2009 to help corporations, celebrities and sports entities humanize their brands online through social communication channels. Amy Jo has worked closely with world-renowned brands such as Hilton Worldwide, Dwayne “The Rock” Johnson and Shaquille O’Neal to successfully humanize their presence. Her motto: humans connect with humans, not logos.

Amy Jo herself has a social media following of more than a 1.1 million people and was named the third most powerful woman on Twitter by Forbes. Amy Jo believes the future of technology is the future of humanity. She conducts clinical research studies and travels the world to speak about this topic and many other topics. She recently spoke an audience of 10,000 people.

In 2012 Tony Hsieh, CEO of Zappos.com, and Baron Davis, NBA player, invested in Amy Jo and her company. After a successful seven-year run as the Founder & CEO of Digital Royalty and growing the business globally into ten different countries, Amy Jo recently exited the company.

As a young female building her career in male-centric industries, Amy Jo has developed a passion for helping women thrive in business leadership. She is currently spending her time researching the relationship between technology and humanity. She is also investing in other female entrepreneurs so they can reach their full potential.

Amy Jo is also a contributor to news outlets including the Harvard Business Review and Sports Business Journal. She has been featured in top-tier media outlets including Vanity Fair, TIME, Forbes, The New York Times, Fast Company, ESPN SportsCenter, USA Today, MSNBC and Newsweek.

Client portfolio includes: Hilton Worldwide, Shaquille O’Neal, Motorola, FOX Sports, The X-Factor, Chicago White Sox, UFC and Dana White, Dwayne “The Rock” Johnson, Los Angeles Kings, Jabbawockeeez, Doubletree by Hilton, Tony Hsieh CEO of Zappos.com, Monte Carlo Resort & Casino, KC Royals and Hard Rock Hotel & Casino.

Episode 158: Amy Jo Martin - How To Build Engagement, Trust, & Serotonin

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The Learning Leader Show

“Don't focus on the number of followers... Focus on the connection you are making with your followers."

In This Episode, You Will Learn:

• Having an innate curiosity and learning from failure will lead to sustained excellence
• How Tony Hseih and "The Rock" have helped Amy Jo learn about leadership
• The art of asking questions -- The Tony Hseih approach
• Creating an online business -- How she did it and how to grow it
• Not focusing on the number of followers, but the manner in which Amy Jo engages with them
• Listening more than talking
• How to figure out your value
• The power of a positive outlook
• How to boost serotonin (it's contagious)
• The importance of mindfulness
• "The unfollow exercise"
• How she built her large Twitter following -- engagement
• Why she wanted to start her own podcast
• "Why Not Now?"
• Definition of her success? Identifying your purpose, passion, and skill
• A series of experiments including living on a boat

“Serotonin is contagious"

Continue Learning:

• READ her book: Renegades Write The Rules
• See why over 1.15 million people follow Amy Jo on Twitter: @AmyJoMartin
• To Follow Me on Twitter: @RyanHawk12

You may also like these episodes:

Episode 078: Kat Cole – From Hooters Waitress To President of Cinnabon

Episode 071: Nate Boyer - Green Beret, Texas Football, The NFL

Episode 047: David Marquet - "Turn The Ship Around"

Episode 107: Simon Sinek – Leadership: It Starts With Why

Did you enjoy the podcast?

If you enjoyed hearing Amy Jo Martin on the show, please don’t hesitate to send me a note on Twitter or email me.

Episode edited by the great J Scott Donnell

The Learning Leader Show is supported by Daor Design - Daor Design will help you build your brand like nobody’s business. Most of their work falls into one of four categories: Logo Design, Print Design, Web Design or Digital Marketing. They pride themselves in being a trusted, valued resource for their growing family of clients.