The Brainy Business | Understanding the Psychology of Why People Buy | Behavioral Economics cover image

320. Trust: The Key to High-Performing Teams, with Stephen M.R. Covey (refreshed episode)

The Brainy Business | Understanding the Psychology of Why People Buy | Behavioral Economics

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The Concept of Trust and Finding a Balance

This chapter explores the concept of trust and the importance of finding a balance between being too trusting and too suspicious. It introduces the idea of 'smart trust' which involves using both the heart and the head to assess risk and credibility.

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