361: The Biggest Legal Mistake Creators Make!
The Think Media Podcast
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Navigating Disclosure in Influencer Marketing
This chapter explores the critical need for influencers to disclose paid promotions, particularly in light of recent FTC enforcement actions. It provides practical advice for maintaining transparency with audiences while discussing the varied biases that can arise from different types of product reviews. The chapter emphasizes the importance of due diligence in brand partnerships, especially for creators endorsing financial products like cryptocurrency.
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