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How Marketing Expert Will Smith Keeps The PetSmart Brand Soaring

Marketing Trends

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What's Next for Will Smith?

Will Smith: I want the folks that are coming up to feel like they can honestly make a difference at PetSmart. He says he's trying to be more present for them now than he ever has been before. Smith also wants his kids, who're all rising stars in their own right, to get recognition and respect from other organizations as well. "I got a lot of work to do there."

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