3. Intentional Prospecting
Practical Prospecting
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80% of Your Sales Success Comes From 20% of Your Activities
I think it's so true. There is patterns to everything when you're being successful in sales and outbound sales specifically. And for me, that kind of moment when I realized that and sort of applying that to my prospecting approach was I had read a book called 80-20 Principle. It's the idea that 80% of your results come from 20% of your activities, your inputs. So I started doing this monthly exercise where at the end of the month I look at all the meetings I booked. They'll start to hone in on like, what are your specific patterns and where do you have the most success when it comes to bookie meetings?"
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