Big data Vs granular insights -- Tom Wells // Searchmetrics
Voices of Search // A Search Engine Optimization (SEO) & Content Marketing Podcast
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Search Data - What's My Average?
Few reports out there kind of meet what i would call my threshold for rigorous statistical analysis. So one good thing that you can do is industry bench marking, or bench marking in general. A lot of organizations may not really know how to actually besmark. If you're under performing, that will lead to steps that you can take towards hopefully over performing.
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