Is Facebook Tracking Even Going to Work?

For 2022 and largely, I would assume much of 2023, first party cookies are still going to work. So the Facebook or Google cookie values or FBP identifiers, Google analytics, if you search for GA and the console, you can do that as well. You're still going to see cookies that are coming from your advertisers. But that example of the Macy's to the weather and seeing things on weather.com that you've viewed on Macy's is going away.

Transcript

Play full episode

The AI-powered Podcast Player

Save insights by tapping your headphones, chat with episodes, discover the best highlights - and more!

Get the app