Lenny's Podcast: Product | Growth | Career cover image

The art of building legendary brands | Arielle Jackson (Google, Square, Marketer in Residence at First Round Capital)

Lenny's Podcast: Product | Growth | Career

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Understanding Brand Personality in Marketing

This chapter explores the significance of brand personality in marketing and how misalignment can damage a brand's identity. Through examples, it highlights the need for authenticity in messaging to create a relatable connection with audiences.

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