18 | Building A High Profit, High Impact Coaching Program
The Obvious Choice
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How to Sell Your Coaching Services
The way people traditionally sell their services is like selling the phone bill. But what are you excited about with your phone? You're excited about talking to a long-lost friend and connecting with that girl from Tinder. So you don't sell the phone. You sell what the phone enables you to do. John, the way I like to look at it actually is if you have, let's say we're talking about like you're coaching and compare it to like phone service. What people want are the results of the mentorship.
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