Apple's Decline to Talk About Future Products

This is the kind of thing that I never really thought Apple would ever do. Well, no, this completely bucks all trends. If they ever talk about a future product, it's ready to show you, but it's just not shipping yet. This is like, we haven't even got design for this thing, but we can tell you we're doing it. Yeah. It's so early that the impression that I get is it's like, we actually just have a white board somewhere where we decided that this was a thing that we were going to do. That's what it feels like.