2Bobs—with David C. Baker and Blair Enns cover image

The Four Conversations: A New Model for Selling Expertise

2Bobs—with David C. Baker and Blair Enns

CHAPTER

Selling Expertise: A Nuanced Approach

This chapter explores the unique challenges of selling expertise in various professional fields, emphasizing that traditional sales methods may not apply. It highlights the importance of tailored sales strategies and the impact of the salesperson's behavior on client relationships and perceptions.

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