
The Four Conversations: A New Model for Selling Expertise
2Bobs—with David C. Baker and Blair Enns
Selling Expertise: A Nuanced Approach
This chapter explores the unique challenges of selling expertise in various professional fields, emphasizing that traditional sales methods may not apply. It highlights the importance of tailored sales strategies and the impact of the salesperson's behavior on client relationships and perceptions.
00:00
Transcript
Play full episode
Remember Everything You Learn from Podcasts
Save insights instantly, chat with episodes, and build lasting knowledge - all powered by AI.