2min chapter

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Amazon Ring CEO Liz Hamren on AI and the future of home monitoring

GeekWire

CHAPTER

Blending Marketing, Technology, and Engineering: Trade-offs in Decision-making at Ring

The chapter explores how Ring combines marketing, technology, and engineering in decision-making, emphasizing the importance of marketers understanding technology and engineers considering market needs. It also touches on trade-offs in their business and a hardware problem they solved without divulging specifics.

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