
#350: How to Craft Your Brand Story Strategy With the Story Cycle System™
Business of Story
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Brandby Witchery Chapter 4 - Clinica Adelante Transformation Story
Clinica adalante went from near bankruptcy in two thousand and nine to growing by more than 600%. The clinic's new purpose driven brand story was supported by three brand pillars, operating as a financial, cultural and environmentally sustainable organization. Adelante opened the nations first and currently only lead platinum certified community health center in mesa, arizona. By 20 19, adelante had quadrupled in size and scope with 550 plus employees, over 80 million in annual revenue,. 75 thousand unique patients from newborn to centenarians. And nine health center locations provide over 252 thousand encounters per year as an expression of its sustainable health care for all unique value propositions.
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