Generative UI is quietly changing how digital products work — and Google Labs’ experimental browser Disco is a perfect example of that shift.

Not what buttons look like.

But how interfaces are created in the first place.

In this episode of Future of UX, I explore what happens when interfaces are no longer fixed screens, but generated on the fly based on user intent, context, and goals.

Using Disco and its GenTabs feature as a lens, we talk about:

why browsing is shifting from search-first to goal-first
how UI becomes a temporary, situational response rather than a static artifact
and why trust, transparency, and responsibility become core UX challenges in generative systems