Is Amazon Direct a Part of the Strategy?

We want to meet customers where they are and be parts of all types of shopping missions, whether it be the online stock up on amazon or lemon perfect dot com. So there's a multitude of places we me shoppers, and we're relatively agnostic between where they purchased. If you look at our team, the make up is largely in field sales and field marketing. We have people out in the world connecting with people on a day to day basis to help drive connection the real world of a brand.