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How Do We Stigmatize Breeches?
Breeches are things that happen to companies every day. The goal here is to really try to stigmatize that and maybe cut through some of the nonsense that we hear around these topics. And hopefully nothing, nothing, anyone in this room ever does, makes it into the wall street journal. Or, if you like me, hopefully you never have a tweet an errant tweed about vacuums that makes them to the b. B, c,. We can talk about that later.