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My Crowdfunding Failure: A Post Mortem with Andrew Lowen

The Board Game Design Lab

CHAPTER

How to Relaunch a Campaign

The four and a half possible outcomes to your Kickstarter or crowdfunding campaign. One of them is object failure, where there's no way you're going to succeed. Then marginal success, maybe a hundred to 150%. And then great success, which is 300% of your goal,. The most famous failures are campaigns that have funded six figures in some cases.

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