2min chapter

My First Million cover image

#203 - Why Dunder Mifflin Should Be a Real Paper Company & An Inside Look Into MicroAcquire With Andrew Gazdecki

My First Million

CHAPTER

How to Create a Brand Name for Your Ad Agency?

There's a bunch of brands that have like zero kind of equity value any more. But the brand name, you grew up with it, so it still means something to you. You don't have too many more. A wanka bar. So anything with willy wanka, i think you could. Another idea is to create the nastalgia licensing company. It goes and buys options on these brands, and then it peddls them to existing makers of products. And even if you get one or two hits, i think the business could be quite profitable.

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