The BarberShop with Shantanu cover image

How A CEO Built Puma, Left It, And Raised 600 Cr Seed To Build Puma’s Biggest Threat From India

The BarberShop with Shantanu

CHAPTER

Authenticity vs. Sensationalism in Branding

This chapter explores the tension between sensationalism and authenticity in public relations. The speakers examine how brands can gain attention while emphasizing the necessity of genuine engagement with their audiences.

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