Marty Cagan: Moving to the product model
Make Things That Matter
Driving Product Transformation: Leadership's Role
This chapter explores the crucial role of CEOs and general managers in successfully transitioning organizations to a product model, stressing the need for active leadership support and collaboration across departments. It highlights the importance of product coaches in guiding teams through this transformation and the necessity for effective discovery processes in product development. The discussion also delves into overcoming objections and power dynamics to align product strategies with both customer needs and business objectives.
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